Reimagined by Google
Reimagined by Google
Role
Principle Product Designer
Agency
BASIC/DEPT®
Project engagement
Spring - Summer 2025
The Ask
The Ask
The Ask
The Ask
Google Fi Wireless
Wireless, reimagined by Google
Interested in seeing more?
Dive into additional brand identities, logo systems, and visual storytelling work from other projects and partners.
→ Brand & Identity
View more projects
Say hello
👋 I'm open for freelance projects.
Feel free to email me to see how can we collaborate.
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Say hello
👋 I'm open for freelance projects.
Feel free to email me to see how can we collaborate.
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Say hello
👋 I'm open for freelance projects.
Feel free to email me to see how can we collaborate.
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
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