Reimagined by Google
Reimagined by Google
role
Principle Product Designer
agency
BASIC/DEPT®
project engagement
2025
the ask
In early 2025, I collaborated with the DEPT experience team to bring the Google Fi Wireless brand to life. The start: We were tasked to build engaging, bold, and conversational messaging that highlights key value propositions by defining a design language with focus on service and key benefits. Where I came into the picture: Once the brand messaging & visual identity was locked, I worked closely with the client and our team to create a new brand book for how the brand shows up access touch points and within the Google ecosystem. This included positioning, visual system, logo, color, type, icons, photography, and the application of all the above. While details I can share are limited, please reach out and I’m happy to talk more about my involvement and experience.
my responsibilities
· Brand Guidelines
· Brand Strategy
· System Building Blocks & Rules
· Iconography
· Photography
· Co-Branding
· Wireframing & Web Application
Google Fi Wireless
Wireless, reimagined by Google
Interested in seeing more?
Dive into additional brand identities, logo systems, and visual storytelling work from other projects and partners.
→ Brand & Identity
projects
say hello
I'm open for freelance projects, feel free to email me to see how can we collaborate.
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
say hello
I'm open for freelance projects, feel free to email me to see how can we collaborate.
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
say hello
I'm open for freelance projects, feel free to email me to see how can we collaborate.
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
© 2026 Taylor Langan