about
luck is when preparation meets opportunity
luck is when preparation meets opportunity
experience
12 years
location
Chicago, IL (CST)
freelance
Available




hello
As a multi platform product designer, I combine client advocacy with strategic design in end-to-end product consultation. I focus on the product design lifecycle—from concept to launch—by leveraging user research, testing, and championing accessibility. My goal is to create intuitive and inclusive experiences that strengthen the connection between people and the products we create.
Day-to-day Responsibilities:
□ Designing for Inclusivity & Accessibility
□ Understanding of Human-Centered Design Principles
□ Wireframing, Prototyping, Responsive & Adaptive Visual Design
□ User Research (Interviews, User Surveys, and Usability Testing)
□ Client Presentations, Client Working Sessions, and Communications
□ Storytelling, Empathy, and User Advocacy
Management Responsibilities:
□ Team leadership - Direct Reports & Coaching





hello
As a multi platform product designer, I combine client advocacy with strategic design in end-to-end product consultation. I focus on the product design lifecycle—from concept to launch—by leveraging user research, testing, and championing accessibility. My goal is to create intuitive and inclusive experiences that strengthen the connection between people and the products we create.
Day to Day Responsibilities
a design partner focusing on crisp and catchy websites, interfaces, and experiences
· Designing for Inclusivity & Accessibility
· Understanding of Human-Centered Design Principles
· Wireframing, Prototyping, Responsive & Adaptive Visual Design
· User Research (Interviews, User Surveys, and Usability Testing)
· Client Presentations, Client Working Sessions, and Communications
· Storytelling, Empathy, and User Advocacy
Management Responsibilities:
a design partner focusing on crisp and catchy websites, interfaces, and experiences
· Manager - Direct Reports & Coaching
· Art Director - Design & Client Lead
work experience
March 2020 -
Present
DEPT® Agency
Principal Product Designer
I build brands for the new (digital) reality. Pairing creative storytelling that is deeply human with the best of what technology has to offer. I specialize in application and software interface design with a focus in brand systems and experience.
March 2020 -
Present
DEPT® Agency
Principal Product Designer
I build brands for the new (digital) reality. Pairing creative storytelling that is deeply human with the best of what technology has to offer. I specialize in application and software interface design with a focus in brand systems and experience.
March 2020 -
Present
DEPT® Agency
Principal Product Designer
I build brands for the new (digital) reality. Pairing creative storytelling that is deeply human with the best of what technology has to offer. I specialize in application and software interface design with a focus in brand systems and experience.
March 2020 -
Present
DEPT® Agency
Principal Product Designer
I build brands for the new (digital) reality. Pairing creative storytelling that is deeply human with the best of what technology has to offer. I specialize in application and software interface design with a focus in brand systems and experience.
March 2019 -
March 2020
Experience Consultant
Contract Based
As an independent contractor, I communicated with clients to define their needs and vision. I worked as a sole contributor on brand development for one off projects, as well as multi-year engagements.
March 2019 -
March 2020
Experience Consultant
Contract Based
As an independent contractor, I communicated with clients to define their needs and vision. I worked as a sole contributor on brand development for one off projects, as well as multi-year engagements.
March 2019 -
March 2020
Experience Consultant
Contract Based
As an independent contractor, I communicated with clients to define their needs and vision. I worked as a sole contributor on brand development for one off projects, as well as multi-year engagements.
March 2019 -
March 2020
Experience Consultant
Contract Based
As an independent contractor, I communicated with clients to define their needs and vision. I worked as a sole contributor on brand development for one off projects, as well as multi-year engagements.
August 2015 -
Feburary 2018
Zenman
Art Director
I created and managed the overall design and visual style for websites, brand identities, print, and interactive projects. I led a team of designers and developers through 50+ new client projects.
August 2015 -
Feburary 2018
Zenman
Art Director
I created and managed the overall design and visual style for websites, brand identities, print, and interactive projects. I led a team of designers and developers through 50+ new client projects.
August 2015 -
Feburary 2018
Zenman
Art Director
I created and managed the overall design and visual style for websites, brand identities, print, and interactive projects. I led a team of designers and developers through 50+ new client projects.
August 2015 -
Feburary 2018
Zenman
Art Director
I created and managed the overall design and visual style for websites, brand identities, print, and interactive projects. I led a team of designers and developers through 50+ new client projects.
June 2012 -
June 2015
Owner + Designer
Senior Product Designer
Co-Owner and lead designer for a Denver based digital design agency and custom apparel shop. Our focus was providing quality design for new businesses and created several brands from the ground up with the opportunity of growing our business with the continued growth of our clients.
June 2012 -
June 2015
Owner + Designer
Senior Product Designer
Co-Owner and lead designer for a Denver based digital design agency and custom apparel shop. Our focus was providing quality design for new businesses and created several brands from the ground up with the opportunity of growing our business with the continued growth of our clients.
June 2012 -
June 2015
Owner + Designer
Senior Product Designer
Co-Owner and lead designer for a Denver based digital design agency and custom apparel shop. Our focus was providing quality design for new businesses and created several brands from the ground up with the opportunity of growing our business with the continued growth of our clients.
June 2012 -
June 2015
Owner + Designer
Senior Product Designer
Co-Owner and lead designer for a Denver based digital design agency and custom apparel shop. Our focus was providing quality design for new businesses and created several brands from the ground up with the opportunity of growing our business with the continued growth of our clients.
holiday cards
I also may, or may not, photoshop our family into movie posters for our holiday cards each year.
here are a few of my favorites:



2023



2017



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2024



2022



2018



2015



2013



2014



2012
say hello
I'm open for freelance projects, feel free to email me to see how can we collaborate.
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
say hello
I'm open for freelance projects, feel free to email me to see how can we collaborate.
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
say hello
I'm open for freelance projects, feel free to email me to see how can we collaborate.
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
say hello
I'm open for freelance projects, feel free to email me to see how can we collaborate.
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
say hello
I'm open for freelance projects, feel free to email me to see how can we collaborate.
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
say hello
I'm open for freelance projects, feel free to email me to see how can we collaborate.
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc