Brand + Identity
brands through the years
brands through the years
Role
Brand Designer
Agency
Agency & Freelance
Project engagement
2011 - Present
the ask
the ask
the ask
the ask
Branding has always felt deeply human to me. People are inherently born with personalities, while brands must be carefully shaped into something recognizable, emotional, and relatable. I’m endlessly drawn to the influence branding has in shaping perception, emotion, and the way people connect with an idea.
my responsibilities
my responsibilities
my responsibilities
my responsibilities
· Logo Design and Refinement
· Brand Buildout
· Naming and Tagline Creation
· Collateral & Print
· Custom Typography
· Iconography and Illustration
· Brand Narrative
· Copywriting
· Digital Adaptation
Bobber - Custom Shop
Bobber is a custom dev shop located in Portland, OR. They were search of a creative brand marketing direction that spoke to the laid back lifestyle of the Pacific Northwest.
The Bobber word mark is inspired by the casting of a fishing line to propel their clients into landing the next big opportunity.
Fieldguide IT - A People First Tech Company
Originally Orange Drive IT, we were tasked to create a name, identity system, and design language that helps to inform and shape perception of the Fieldguide brand.
The project was split into 4 phases consisting of a company wide personality discovery, an in-depth brand & identity build out, a print and digital footprint campaign, and finally a brand strategy to take Fieldguide into the future. Ultimately, all defining the general character and attitude of their company moving forward.
Team Member: William Johnson
Epoch Eyewear - Designer Quality Eyewear
Epic Lifestyle
An Epoch is a period of time in history or a person's life, typically one marked by notable events or particular characteristics. Epoch Eyewear is a veteran owned, custom sunglass company that uplifts those who seek to make memories over money.
The Epoch logo speaks to their veteran roots and captured the passion their customers brought to every opportunity. Whether it's traveling back roads or celebrating in the backyard, Epoch has a pair of sunglasses for every occasion.
Helping Habit - Community App
Helping Habit is the platform for all your volunteer, donor, and CSR needs. They help you manage your volunteers and events with ease, while making the connection with corporations without complication.
Brand Concepts
I developed 5 key areas that speak to the Helping Habit mission as initial brand directions:
• Connections (through conversation we build community)
• A Light in thee Dark (Access to help for those who are searching)
• Seasons (the cycles of continuous volunteering)
• Mesh (the intertwining of non profits and volunteers)
• Helping Hand (a hand to hold whenever support is needed)
Abstract Coffee Co - Local Roasters
The branding for Abstract pulls from a community-first mindset, reflecting both the evolving approach to modern coffee roasting and a fresh, contemporary brand aesthetic. Inspired by the ambition to have a safe space for our on-the-go neighborhood, we aimed to embraced a visual and conceptual identity that mirrors the dynamic flow of everyday life.
Full Logos
Take a closer look at how I partnered with the DEPT Experience team to shape and launch the Google Fi rebrand experience.
→ Reimagined by Google
View more projects
Say hello
👋 I'm open for freelance projects.
Feel free to email me to see how can we collaborate.
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Say hello
👋 I'm open for freelance projects.
Feel free to email me to see how can we collaborate.
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Say hello
👋 I'm open for freelance projects.
Feel free to email me to see how can we collaborate.
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
Amazing work conducting a design sprint with our existing customer in the software solution & automation industry. Able to not only get up to speed quickly within the domain, but conducted and facilitated the sprint like an expert. The client went from a lot of uncertainty around potentially acquiring a new software platform to now having a clear vision of the combined solution and the confidence that they know exactly how the combined product will work.
Josh Porter
Partner & Practice Lead - DEPT
Taylor's design craft is genuinely exceptional. He has a strong visual sensibility and a deep understanding of UX, but I think what sets him apart is that his work always connects the dots between what's right for users and what makes sense for the business so seamlessly. Every concept he brings to the table is grounded in both human-centered thinking and real strategic awareness, which made our projects sharper and our outcomes better.
Abby Lawson
Design Director - DEPT
Taylor is the type of person who elevates the people and projects around him simply by being involved. I’ve been fortunate to have Taylor as my manager for the past two years at DEPT, where his mentorship and support played a significant role in my growth and confidence as a designer. Whenever I ran into a tough roadblock, he generously drew on his own lived experiences to help me find a path forward. Having him as a sounding board directly accelerated my problem-solving and demonstrated why his humble, grounded approach to leadership is so effective.
Sam Truong
Product Designer
The B2B site has been live for 2 months and the results have been nothing short of amazing. We're beyond proud of the impact made together and want to celebrate the ongoing success. In less than 2 months, we have seen:
• 124% increase in sessions
• 75% increase in website leads
• 143% increase in conversion rate
• 85% increase in custom case leadsDigital Marketing
Pelican Products, Inc
© 2026 Taylor Langan